/* ═══════════ MDC Digital — Editorial cálido ═══════════ */
:root{
  --paper:#EFE8DA; --paper-2:#E6DCC8; --card:#F7F2E8; --card-2:#FBF8F1;
  --ink:#241F1A; --ink-soft:#5A5147; --mut:#867B6C;
  --ox:#8E3B45; --ox-deep:#6E2B34;
  --hair:#D8CDB6; --hair-soft:#E3DAC8;
  --nutri:#1D9E75; --kine:#1B3A5B;
  --serif:'Newsreader',serif; --sans:'Mulish',sans-serif;
  --b:#1D9E75;
}
*{margin:0;padding:0;box-sizing:border-box}
html,body{overflow-x:hidden}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:var(--sans);font-weight:400;line-height:1.62;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
.wrap{max-width:1200px;margin:0 auto;padding:0 46px}
h1,h2,h3,h4{font-family:var(--serif);font-weight:500;letter-spacing:-.01em;line-height:1.1}

/* eyebrow editorial (itálica + filete, izquierda) */
.eyebrow{font-family:var(--serif);font-style:italic;font-size:19px;color:var(--ox);display:flex;align-items:center;gap:14px;margin-bottom:22px}
.eyebrow::before{content:"";width:38px;height:1px;background:var(--ox);flex-shrink:0}
.shead{max-width:640px;margin-bottom:52px}
.shead h2{font-size:clamp(30px,4.2vw,44px)}
.shead .lead{margin-top:18px}
.lead{font-size:19px;color:var(--ink-soft);line-height:1.55}

/* botones */
.btn{display:inline-flex;align-items:center;gap:9px;cursor:pointer;font-family:var(--sans);font-weight:600;font-size:15px;padding:13px 24px;border-radius:2px;border:1px solid var(--ox);background:var(--ox);color:#F7F2E8;transition:.2s}
.btn:hover{background:var(--ox-deep);border-color:var(--ox-deep);transform:translateY(-1px)}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.btn svg{width:17px;height:17px;fill:none;stroke:currentColor;stroke-width:1.7}
.textlink{font-family:var(--serif);font-style:italic;font-size:18px;color:var(--ink);border-bottom:1px solid var(--ink);padding-bottom:2px;transition:.2s}
.textlink:hover{color:var(--ox);border-color:var(--ox)}

section{padding:104px 0;position:relative}
.band{background:var(--paper-2)}

/* ═══════ header ═══════ */
header{position:sticky;top:0;z-index:60;background:rgba(239,232,218,.86);backdrop-filter:blur(12px);border-bottom:1px solid var(--hair)}
.nav{display:flex;align-items:center;justify-content:space-between;height:76px}
.brand{display:flex;align-items:center;gap:8px}
.brand-mark{height:30px;width:auto;display:block}
.brand .n{font-family:var(--serif);font-size:30px;letter-spacing:.01em;line-height:1}
.brand .n i{font-style:italic;color:var(--ink-soft)}
.nav-r{display:flex;align-items:center;gap:28px}
.nav-r a.lnk{font-size:14.5px;color:var(--ink-soft);transition:.2s}
.nav-r a.lnk:hover{color:var(--ink)}
.nav .btn{padding:11px 20px;font-size:14px}

/* ═══════ hero ═══════ */
.hero{padding:70px 0 90px}
.hero .grid{display:grid;grid-template-columns:1.06fr .94fr;gap:58px;align-items:center}
.hero h1{font-size:clamp(32px,4.8vw,49px);line-height:1.14;max-width:15ch;text-wrap:balance}
.hero .lead{margin:26px 0 34px;max-width:490px}
.cta{display:flex;align-items:center;gap:24px;flex-wrap:wrap}
.rubros-line{margin-top:42px;font-family:var(--serif);font-style:italic;font-size:16px;color:var(--ink-soft)}

/* stage / phone / switcher */
.stage{position:relative}
.plate{position:relative;padding:34px 0 14px;display:flex;justify-content:center}
.plate::before{content:"";position:absolute;top:47%;left:50%;transform:translate(-50%,-50%);width:74%;height:80%;border-radius:50%;background:radial-gradient(closest-side,var(--b),transparent 72%);opacity:.24;filter:blur(38px);transition:background .5s ease;z-index:0}
.phone{width:268px;border-radius:34px;background:#181410;border:1px solid rgba(0,0,0,.25);padding:11px;position:relative;z-index:2;box-shadow:0 40px 70px -30px rgba(45,32,26,.6)}
.phone::before{content:"";position:absolute;z-index:3;left:50%;top:22px;transform:translateX(-50%);width:78px;height:5px;border-radius:99px;background:rgba(255,255,255,.22)}
.screen{background:#fff;border-radius:25px;overflow:hidden;height:496px;position:relative}
.appshot{display:block;width:100%;height:100%;object-fit:cover;object-position:top center;transition:opacity .35s ease}
.switch{display:flex;gap:9px;flex-wrap:wrap;justify-content:center;margin-top:26px}
.sw{display:inline-flex;align-items:center;gap:8px;padding:8px 16px;border-radius:2px;border:1px solid var(--hair);background:transparent;color:var(--ink-soft);font-family:var(--sans);font-weight:600;font-size:14px;cursor:pointer;transition:.2s}
.sw .dot{width:9px;height:9px;border-radius:50%}
.sw:hover{border-color:var(--ink-soft);color:var(--ink)}
.sw.on{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.hint{text-align:center;font-family:var(--serif);font-style:italic;font-size:15.5px;color:var(--ink-soft);margin-top:15px}

/* ═══════ piezas ═══════ */
.pieces{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.piece{background:var(--card);border:1px solid var(--hair);border-top:2px solid var(--ox);border-radius:4px;padding:30px 28px;transition:.22s}
.piece:hover{transform:translateY(-4px)}
.piece .tag{font-family:var(--serif);font-style:italic;font-size:15px;color:var(--ox)}
.piece h3{font-size:25px;margin:14px 0 9px}
.piece p{color:var(--ink-soft);font-size:15.5px}
.piece .opt{font-family:var(--serif);font-style:italic;font-size:14px;color:var(--ox)}

/* ═══════ funciones ═══════ */
.feat-list{display:grid;grid-template-columns:1fr 1fr;column-gap:64px}
.fitem{padding:19px 2px 20px;border-top:1px solid var(--hair)}
.fitem h4{font-size:18px;font-family:var(--sans);font-weight:700;margin-bottom:4px;letter-spacing:0}
.fitem p{color:var(--ink-soft);font-size:14.5px;line-height:1.5}

/* ═══════ por dentro ═══════ */
.shots{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.shot{grid-column:span 1;background:var(--card);border:1px solid var(--hair);border-radius:6px;overflow:hidden;transition:.22s}
.shot:hover{transform:translateY(-3px)}
.shot.wide{grid-column:1 / -1}
.shot .bar{display:flex;align-items:center;gap:7px;padding:11px 15px;background:var(--paper-2);border-bottom:1px solid var(--hair)}
.shot .bar i{width:9px;height:9px;border-radius:50%;background:var(--hair)}
.shot .bar .u{margin-left:10px;font-family:var(--serif);font-style:italic;font-size:13px;color:var(--ink-soft)}
.shot img{width:100%;height:auto;border-bottom:1px solid var(--hair)}
.shot .cap{padding:20px 24px 24px}
.shot .cap h4{font-size:20px}
.shot .cap p{color:var(--ink-soft);font-size:14.5px;margin-top:6px}
.shot .cap .pill{display:inline-block;font-family:var(--serif);font-style:italic;font-size:13px;color:var(--ox);margin-bottom:8px}
.subhead{font-family:var(--serif);font-style:italic;font-size:19px;color:var(--ox);margin:0 0 24px;display:flex;align-items:center;gap:14px}
.subhead::after{content:"";flex:1;height:1px;background:var(--hair)}
.subhead.two{margin-top:54px}
.approw{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.mphone{display:flex;flex-direction:column;align-items:center}
.mframe{width:100%;max-width:216px;background:#181410;border-radius:26px;padding:8px;box-shadow:0 24px 46px -22px rgba(45,32,26,.5)}
.mframe .ms{background:#fff;border-radius:19px;overflow:hidden;height:328px}
.mframe img{width:100%;height:100%;object-fit:cover;object-position:top center;display:block}
.mphone figcaption{margin-top:14px;font-family:var(--serif);font-size:17px;text-align:center;line-height:1.2}
.mphone figcaption em{display:block;font-style:italic;font-size:13.5px;color:var(--ink-soft);margin-top:3px}

/* ═══════ cómo (steps, secuencia real → numerales serif) ═══════ */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:34px}
.step{border-top:1px solid var(--hair);padding-top:22px}
.step .n{font-family:var(--serif);font-size:40px;color:var(--ox);line-height:1}
.step h3{font-size:22px;margin:12px 0 9px}
.step p{color:var(--ink-soft);font-size:15.5px}

/* ═══════ rubros ═══════ */
.rubros{display:flex;flex-wrap:wrap;gap:12px}
.chip{display:inline-flex;align-items:center;gap:9px;border:1px solid var(--hair);border-radius:2px;padding:11px 20px;font-weight:600;font-size:15px;background:var(--card);transition:.2s}
.chip .dot{width:9px;height:9px;border-radius:50%}
.chip:hover{transform:translateY(-2px);border-color:var(--ink-soft)}
.chip .soon{font-family:var(--serif);font-style:italic;font-weight:400;font-size:12px;color:var(--mut)}

/* ═══════ precios ═══════ */
.price-grid{display:grid;grid-template-columns:1.12fr 1fr;gap:22px;align-items:start;max-width:900px}
.pcard{background:var(--card);border:1px solid var(--hair);border-radius:6px;padding:34px 32px;display:flex;flex-direction:column;position:relative}
.pcard.feature{border:1.5px solid var(--ox);background:var(--card-2)}
.pcard .ptag{position:absolute;top:20px;right:20px;background:var(--ox);color:#F7F2E8;font-family:var(--serif);font-style:italic;font-size:14px;padding:3px 13px;border-radius:2px}
.pcard .pname{font-family:var(--serif);font-size:26px}
.pcard .pmeta{font-family:var(--serif);font-style:italic;font-size:15px;color:var(--ox);margin-top:4px}
.pcard .pprice{display:flex;align-items:baseline;gap:8px;margin:20px 0 4px}
.pcard .pprice b{font-family:var(--serif);font-weight:600;font-size:46px;line-height:1}
.pcard .pprice span{color:var(--ink-soft);font-size:15px}
.pcard .pusd{font-size:13px;color:var(--mut)}
.pcard ul{list-style:none;margin:22px 0 0;display:flex;flex-direction:column;gap:11px;border-top:1px solid var(--hair);padding-top:22px}
.pcard li{display:grid;grid-template-columns:19px 1fr;gap:11px;align-items:start;font-size:14.5px;color:var(--ink)}
.pcard li svg{width:16px;height:16px;margin-top:3px;fill:none;stroke:var(--ox);stroke-width:2.2;stroke-linecap:round;stroke-linejoin:round}
.pcard .setup{margin-top:22px;background:rgba(142,59,69,.06);border:1px solid rgba(142,59,69,.22);border-radius:5px;padding:16px 18px;display:flex;flex-direction:column;gap:3px}
.pcard .setup .sbadge{align-self:flex-start;background:var(--ox);color:#F7F2E8;font-family:var(--sans);font-weight:700;font-size:10.5px;letter-spacing:.15em;text-transform:uppercase;padding:5px 12px;border-radius:999px;margin-bottom:7px}
.pcard .setup .sl{font-family:var(--serif);font-style:italic;font-size:14px;color:var(--ox)}
.pcard .setup .sa{font-family:var(--serif);font-weight:600;font-size:29px;line-height:1.05}
.pcard .setup .sf{font-size:13px;color:var(--ink-soft)}
.pcard .pcta{margin-top:24px;justify-content:center}
.pcard.soon{opacity:.9}
.pcard.soon .pprice b{color:var(--mut)}
.price-note{margin-top:28px;display:flex;flex-wrap:wrap;gap:12px 30px;font-size:14px;color:var(--ink-soft)}
.price-note span{display:flex;align-items:center;gap:9px}
.price-note span::before{content:"";width:6px;height:6px;background:var(--ox);border-radius:50%}
.founder-note{margin-top:22px;background:rgba(142,59,69,.06);border:1px solid rgba(142,59,69,.22);border-left:3px solid var(--ox);border-radius:5px;padding:15px 20px;font-family:var(--serif);font-style:italic;font-size:16.5px;line-height:1.55;color:var(--ink-soft);max-width:66ch}
.founder-note b{font-style:normal;font-weight:600;color:var(--ox)}

/* ═══════ cta ═══════ */
.cta-band{background:var(--ink);color:var(--paper);text-align:center}
.cta-band h2{font-size:clamp(30px,4.4vw,46px);max-width:640px;margin:0 auto;color:var(--paper)}
.cta-band h2 em{font-style:italic;color:#D99AA2}
.cta-band p{color:#C9BEA8;margin:18px auto 32px;max-width:500px;font-size:18px}
.cta-band .btn{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.cta-band .btn:hover{background:transparent;color:var(--paper);border-color:var(--paper)}

/* ═══════ caso real ═══════ */
.case{display:grid;grid-template-columns:280px 1fr;gap:46px;align-items:center;background:var(--card);border:1px solid var(--hair);border-radius:8px;padding:40px}
.case-photo{position:relative}
.case-photo img{width:100%;border-radius:6px;display:block;filter:saturate(1.02)}
.case-photo::after{content:"en vivo";position:absolute;top:14px;left:14px;background:var(--ox);color:#F7F2E8;font-family:var(--serif);font-style:italic;font-size:13px;padding:3px 12px;border-radius:2px}
.case-lead{font-family:var(--serif);font-size:23px;line-height:1.42;color:var(--ink)}
.case-lead b{font-weight:600}
.case-quote{font-family:var(--serif);font-size:22px;line-height:1.46;color:var(--ink);position:relative;padding-left:28px}
.case-quote::before{content:"\201C";position:absolute;left:-2px;top:-6px;font-family:var(--serif);font-size:44px;color:var(--ox);line-height:1}
/* nota de fundador */
.founder{max-width:720px;margin:44px 0 0;border-left:2px solid var(--ox);padding:2px 0 2px 26px}
.founder p{font-family:var(--serif);font-style:italic;font-size:20px;line-height:1.5;color:var(--ink-soft)}
.founder .sig{margin-top:14px;font-family:var(--serif);font-weight:600;font-size:16px;color:var(--ink)}
.founder .sig em{font-style:italic;font-weight:400;font-size:14px;color:var(--ink-soft)}
.case-who{margin-top:24px;padding-top:20px;border-top:1px solid var(--hair)}
.case-who b{font-family:var(--serif);font-weight:600;font-size:19px;display:block}
.case-who span{color:var(--ink-soft);font-size:14.5px}
.case-body .textlink{margin-top:18px;display:inline-block}
@media(max-width:880px){.case{grid-template-columns:1fr;gap:28px;padding:28px}.case-photo{max-width:220px}}

/* ═══════ faq ═══════ */
.faq{max-width:780px}
.faq-item{border-bottom:1px solid var(--hair)}
.faq-item summary{cursor:pointer;list-style:none;padding:24px 2px;display:flex;justify-content:space-between;align-items:center;gap:20px;font-family:var(--serif);font-size:21px}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary::after{content:"+";font-family:var(--serif);font-size:26px;color:var(--ox);transition:.2s}
.faq-item[open] summary::after{transform:rotate(45deg)}
.faq-a{padding:0 2px 26px;color:var(--ink-soft);font-size:16px;max-width:640px}

/* ═══════ footer ═══════ */
.foot{background:var(--paper-2);border-top:1px solid var(--hair);padding:48px 0 34px}
.foot .wrap{max-width:720px;text-align:center}
.foot-top{display:flex;flex-direction:column;align-items:center;gap:18px;padding-bottom:24px;border-bottom:1px solid var(--hair)}
.foot-brand{display:flex;align-items:center;gap:7px}
.foot-brand .brand-mark{height:24px;width:auto;display:block}
.foot-brand .n{font-family:var(--serif);font-size:24px;letter-spacing:.01em;line-height:1}
.foot-brand .n i{font-style:italic;color:var(--ink-soft)}
.foot-links{display:flex;gap:24px;flex-wrap:wrap;justify-content:center}
.foot-links a{color:var(--ink-soft);font-size:14px}
.foot-links a:hover{color:var(--ox)}
.foot-fine{margin-top:22px;color:var(--mut);font-size:13px}

/* wa float */
.wa{position:fixed;right:24px;bottom:24px;width:54px;height:54px;border-radius:50%;background:var(--ox);display:flex;align-items:center;justify-content:center;z-index:70;box-shadow:0 12px 26px -8px rgba(110,43,52,.6);transition:.2s}
.wa:hover{transform:scale(1.07)}
.wa svg{width:27px;height:27px;fill:none;stroke:#F7F2E8;stroke-width:1.8}

/* reveal */
.reveal{opacity:0;transform:translateY(20px);transition:opacity .7s ease,transform .7s ease}
.reveal.vis{opacity:1;transform:none}

@media(max-width:1000px){
  .nav-r a.lnk{display:none}
}
@media(max-width:880px){
  .wrap{padding:0 24px}
  section{padding:74px 0}
  .hero{padding:44px 0 66px}
  .hero .grid{grid-template-columns:1fr;gap:40px}
  .hero h1{max-width:none}
  .hero .lead{max-width:none}
  .stage{order:-1}
  .hero h1 br{display:none}
  .pieces,.steps,.price-grid{grid-template-columns:1fr}
  .shots{grid-template-columns:1fr}
  .shot.wide{grid-column:auto}
  .approw{grid-template-columns:repeat(2,1fr);gap:20px}
}
@media(max-width:560px){
  .feat-list{grid-template-columns:1fr}
  .nav{height:64px}
  .hero h1{font-size:clamp(27px,7vw,36px)}
}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important}.reveal{opacity:1;transform:none;transition:none}.btn:hover,.piece:hover,.shot:hover,.chip:hover,.wa:hover{transform:none}}